We take it for granted when we visit a traditional store that we will touch, feel, try on and compare products.

You can see the colour of one jacket matched against another jacket. You can see the shadow of blue on a garment vs the shadow of black. You can touch the fabric it is made from. You can try it on for size. Do I need a larger or smaller size than I am used to?

But when it comes to products on the internet we don’t have these senses available to us. We must rely on the high quality of the pictures taken and the descriptions about the products created by the merchant’s sales team.

And yet so many normal businesses fail to leverage their physical location as a camera(s) for their online sales. They neglect their product photography or use 2nd rate or low cost photography to capture, explain and sell their products on the Net.

Some corporations, in an attempt to shave costs or cut corners, take pictures themselves on their own digital camera or even use their own mobile phones.

Some shops get in contact with their suppliers and take photos from their catalog. The problem with this strategy is that the producer typically will offer a lifestyle picture of the product or will only supply the image from a particular angle.

If you’ve taken all of the time, investment and effort to optimize your product pages so that future customers can find what they are trying to find then the last thing you want to do is lose that purchasers who is let down by a poorly displayed product.

Now you need to use iPhone to take photographs of your own products. The image quality is good enough. However you want the right clobber. You want a light box, you want a background image, you want something to hang your product on or from and of course you want a person with the right experience and eye for detail that knows how to take photos that sell.

Take a look at any major ecommerce website. Each product will have at least 3 photographs of a product taken different angles. Additionally, there’ll be high resolution zoom-in options so that you can see the finest details on a product; just as if you were in store touching the product.

Let your photographs do your selling and actually invest in the right equipment and the right cameraman.

Molly Jamieson writes for Adobe camera(s) partner Platonik. They have examples of internet stores built using Adobe camera(s).