Author Archives: Clwyd Probert

From the perspective of most wedding photographers the contract that they sign with the bride-to-be and groom is very important. It sets out the terms on which they’re undertaking a job and it sets boundaries as regards what is wanted from them from the couple and also what’s reasonable and what is not. Continue reading →

Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn’t true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical. Continue reading →

When starting with any small enterprise, one of the first things that you’re going to need are business cards. They are the way you can spread the news to pals and family that you have started a new enterprise and they present all of your new contact details. Many new business owners make the error of going to the local printers and getting them to design business cards using one of their standard templates. This is a really bad idea. Continue reading →

When any new wedding photography entrepreneur starts out there is always a great amount of keenness and this can lead to some unnecessary purchases early on. One of these is paperwork and marketing literature. It used to be that you required glossy leaflets, flyers, printed stationary, dear business cards, portfolio carriers and massive number of other leaflets like price lists, booking forms, contracts and so on. Continue reading →

Many photographers make the same gaffe as other small businesses when it comes to the design of their site. They presume that if it looks good, then that’ll be enough to generate traffic and bring in clients. They hire a ‘wonderful ‘ site designer who creates an astonishing site to show off their photographs. The site is typically full of high resolution images or flash based slideshows, bursting in multi-media effects and they’re often extraordinarily disenchanted. Continue reading →

We saw in the 1st article that there are several strategies to generate clients on the web. These are: Continue reading →

DVD and videos are a great marketing resource for any wedding photographer and are heavily underused. Done well they can enhance and promote your brand and make a contribution to your SEO traffic. It is vital to realise that the creating of a DVD slideshow is easy and there are a number of different systems available to do that. Once it has been produced it is important to distribute it in as many different forms and as widely as possible. Let’s take a look at some of the options: Continue reading →

Many amateur photographers have real problem when it comes down to utilizing flash outside to make a sophisticated ‘fill-in ‘ flash effect. The commonest mistake is by using too much power in the flash which will smother the natural light and produce an exceedingly synthetic look for the image. If you leave your camera on automatic the tendency of the on-camera exposure meter is to see the scene as ‘dark ‘ and set the flash to high power with a fast shutter speed and middle-sized aperture. The result might be satisfactory as a party image but isn’t acceptable for a serious portrait. Continue reading →

For wedding photographers an email marketing generally takes two forms. Firstly is an email sent to a possible customer offered by a third party source like that supplied by an external marketing company or internet site. Secondly are email responses made thru your own internet site where the potential client has already seen samples of your work and understands you basic offerings. Continue reading →

There are several strategies to generate clients on the web. The three most well-liked strategies are: Continue reading →